Introduction

Immerse yourself in a whole new Mario experience with Super Mario Run, a mobile game specifically designed for one-handed play. With Mario constantly running forward, this game brings a unique control setup, where a tap equals various Mario actions. The game offers a carefree, colorful world intertwined with exciting features and modes. With its blend of nostalgic visuals and exciting gameplay, Super Mario Run truly embodies the iconic nature of the Mario series.

In Super Mario Run, the game isn't just about reaching the goal but also about the style of your jumps and spins or the number of coins you're able to collect while dashing through distinct terrains. Apart from its primary World Tour mode, the other three modes - Toad Rally, Remix 10, and Kingdom Builder - create varied play styles including competing for high scores, clearing super-short stages, and building your kingdom, promising an engaging game experience.

Gameplay copywriting

• In the World Tour mode, you play as Mario, running and jumping across multiple terrains to rescue Princess Peach from Bowser. Timing plays a crucial role here and you'll be tasked to pull off stylish moves to gather coins and reach the goal. You can enjoy the courses in several ways - by collecting different colored coins, competing against your friends, or by exploring the extensive courses.
• In the Remix 10 mode, it's a quick burst of Super Mario Run goodness where you engage with 10 short and changing courses sequentially and aim to locate Daisy who has lost somewhere in Remix 10. You’re tasked to clear as many courses as possible to find her.
• The Toad Rally mode offers a social competitive gameplay where you have Mario perform stylish moves and compete against your friends or challenge players across the globe. Your performance here determines your score and the number of coins you collect, cheering crowds of Toads, and kingdom growth. Kingdom Builder mode combines city builder mechanics with classic Mario elements letting you standardize unique kingdoms using coins and Toads collected in Toad Rally. The diversity in gameplay guarantees that Super Mario Run will keep you entertained no matter your mood.
• The game also incentivizes the purchase of all worlds by unlocking additional features like more courses, characters, and an increased availability of rally tickets.